Former motorbike racer Magnus Houston had to end his professional career with Suzuki because of a crash and after a trip in a friend’s creel boat, decided to buy his own, catching lobster and crab off the Easter Ross coast. But Houston was frustrated that much of the produce was bought up and sent to the European markets. So in 2011, backed by the Prince's Trust, he set up Coast & Glen in Inverness, a wholesale business that supplied local restaurants and hotels with fish and seafood landed by local fishermen.
While that was successful, it soon became apparent that there was also demand from individual consumers for high-quality produce, caught locally and sustainably, and governed by the season, rather than the fish. This product-led tradition means goods are sold through the supertrawler-supermarket route, which may be cheaper... but tastes cheaper. And so Fishbox was born, offering a convenient, nutritious and fun way to eat more fish and seafood.
“After just a couple of days it took Galayev & Co to analyse the data shared, they were ready to meet and discuss the future business strategy of Fishbox. In this meeting I was amazed at their insights, not only of anticipated future trading, but of our current business model, that they could deliver. They helped to devise a strategy for Fishbox that would increase profit margins by more than 20% and internal processes that would save us not only on time but future costs. I would highly recommend anyone to get in touch with Galayev & Co for advice on their existing or future trading plans as this stands out as the best thing we have done for our business.”
— Magnus Houston – founder