Tej Lalvani

Tej Lalvani is the CEO of Vitabiotics, the largest vitamin company in the UK and entered the Den in the fifteenth series of the hit BBC show Dragons’ Den. With his experience leading Vitabiotics to become one of the leading and most innovative nutrition companies in the world, Tej brings to the Den shrewd business expertise and a passion for developing brands.

In the early years of the business, Tej developed a flare for product design, branding and advertising and has always been heavily involved in this aspect of the business. Even today nearly all of the marketing is overseen by him personally.

Alongside his goal to build Vitabiotics into the largest specialist vitamin company in the world, Tej is hugely passionate about supporting vital educational campaigns and health awareness initiatives. Vitabiotics is a supporter of a number of charities including Bliss, the charity dedicated to supporting premature and sick babies and Wellbeing of Women – dedicated to improving the health of women and babies across the UK.

In his spare time, aside from spending time with his family, Tej composes music and plays the drums, keyboard and guitar.

“Understanding the true health of a business before investing all comes down to the right due diligence!”

— Tej Lalvani